Quoting ‘Choosing Life’ by David Kelley

What morality does for us is identify our basic needs as human beings, that is, the kinds of values we need to achieve in order to live and flourish, values like wealth and production, love and friendship, character and self-esteem. Morality also tells us the policies we need to follow in order to achieve these values, policies like rationality, honesty, productiveness—that is, the moral virtues. But if a person does not wish to live in the first place, all this is moot.

via Choosing Life | Ayn Rand, Objectivism, and Individualism | The Atlas Society.